Featured resources
Maximising Seasonal & Peak Trading
Execution is the difference between seasonal or peak trading success and missed opportunity. That’s where we come in.
Our agile field teams, real-time data insights, flexible range of deployment solutions and omni-channel customer engagement and support teams. Everything you need to win.
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Asda Sampling & Experiential
As the exclusive agency for Asda’s sampling and experiential activities, we specialise in leading activations for brands, corporate marketing, managing media merchandising, and providing tailored staffing solutions.
If you're interested in doing sampling or activations at Asda, find out more here.
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The importance of data
The amount of data created and analysed continues to grow exponentially every year, allowing for more granular analysis.
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Asda Sampling & Experiential
As the exclusive agency for Asda’s sampling and experiential activities, we specialise in leading activations for brands, corporate marketing, managing media merchandising, and providing tailored staffing solutions.
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Flexible merchandising
Our flexible merchandising teams are ready to deploy in as little as 72 hours. With national coverage with no set-up fees, we make it easy for you to maximise your promotions and boost your sales.
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Dynamic demos
In-store demo strategies that bring your products to life with expert training, product knowledge, and customer interaction techniques, we make sure your brand connects shoppers and drives conversions.
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On-trade
Our on-trade expert teams go beyond auditing and compliance - layering data and insights to uncover trends, pinpoint growth, and strengthen brand partnerships.
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Meet our UK Board
Find out more about the people who make up our inspiring leadership team. They’re a unique set of individuals with one thing in common; they’re all committed, engaged and determined to deliver.
Lorraine Butler
CEO CPM UK & CPM IRELAND
UK & IRELAND
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Kelly Wiffin
Operations Director
Inclusive, friendly, and solution-focused leader who believes communication is key. Pragmatic decision making and a clear process makes me happy at work!.
Enjoys dog walks, dining out, music, and spreading positivity.
UK
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Richard Worker
finance director
UK
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Alex Wilson
Data Science Director UK&I
UK
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Cat Micunovic
Commercial Director
UK
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Sharon Smith
Commercial Growth Director
UK
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Jonny Acton
Commercial Director
UK
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Let’s hear what our clients have to say about working with us.
Over the years we have been working with CPM, we have seen numerous opportunities to reach our customers more effectively and the continuous service innovation has without doubt led to better activation outputs and improved ROI. The recent use of their Liquid approach used for our brand deployment in convenience is the best example of this yet. CPM really are a true extension to the Lucozade Suntory GB & I team"
CPM have a consultative approach, are totally integrated, very flexible and have an innovative mindset."
“The beauty of the relationship with CPM feels like a true partnership and one of collaboration. A recent example of this would be; we identified an issue with our operations in our stores in retail in putting up some of their media which was a bit tricky. It required an extra level of execution - we then created a Twilight Team with CPM so we worked together to find a response that worked with both of our businesses. The results that we’ve seen from that have been phenomenal really, our compliance went from around 50-60% up to the high 90%s – year on year the results have been great!”
Get in touch
Tell us about your brand and where you’re headed. Our experts will find the perfect blend of activation for your objectives.
