CPM Ireland wins GOLD for 'International Agency of the Year' at the prestigious FMBE Awards in London.
CPM Ireland – the longest established, leading field sales company in Ireland, is delighted to announce its outstanding achievement of winning the “International Agency of the Year” at the highly competitive FMBE awards (Field Marketing & Brand Experience) in London, beating competition in Ireland and across Europe.
This accolade is recognition of CPM’s unwavering commitment to investing in people and technology to drive sales for their clients. This award recognises CPM’s innovative, agile and insights-driven approach and delivering the optimum results for their clients.
In addition to International Agency of the Year, CPM picked up two additional Gold accolades at the FMBE Awards - ‘Campaign of the Year’ and ‘Most Effective In-Store Marketing’.
Commenting on the win, John Healy, GM said:
"I am incredibly proud of these achievements, winning International Agency of the year, against such stiff competition, is fantastic and a result of our commitment to investing in the best talent and the latest technology to drive results for our clients. Our team of industry experts combined with our laser-focus on actionable insights - and working in tandem with our clients- is the winning formula. This enables us to consistently meet and exceed expectations, and these awards are a testament to that strategy.
Coupled with our culture, our commitment to and progress on inclusion in the workplace and sustainability plus our governance & values - and this award is a vindication of living our ‘values’ in the work we do together: We Care, We’re Curious - and We Achieve Together".
Watch CPM at the FMBE Awards...
The Golden Campaign
Here's how CPM Ireland scooped two gold awards for this campaign...
The Challenge
In 2024, DIAGEO asked CPM Ireland to help them boost sales and enhance brand engagement for Guinness during the Rugby Six Nations tournament. The campaign focused on promoting key Guinness SKUs through engaging in-store activations that resonated with consumers and encouraged conversations. Key challenges included seasonal sales dips, YOY improvement, retailer expectations and more.
The Solution
To overcome the challenges, the CPM Ireland team implemented a 360-degree approach that leveraged every touchpoint, representative, retailer and consumer to create a fully integrated campaign.
The Results
The campaign delivered outstanding results, from achieving a major uplift in sales & consumer engagement to increased share of space and significant uplift in digital redemptions.
And that's not all...
In the last 3 months CPM also won the Highly Commended Award for Team of the Year: Vodafone SME Inside Sales Team at the CCMA (Customer Contact and Shared Services Awards).
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