Retailers and wholesalers are restocking their inventory of electronics, smartphones, and fast-moving consumer goods (FMCG) in anticipation of strong sales around Republic Day, when there will be more discounts and consumer offers compared to the previous year. Both essential and non-essential goods companies said they are prepared to restock their products in case of any increase in demand, and also to ensure that their supply chain is not affected. While price increases have boosted the revenue of FMCG companies, they have also led to consumers switching to cheaper options, particularly in personal and home care categories.
This week’s edition of “Indian Retail at a Glance” highlights What to expect from Budget 2023. Will the Republic Day Sale result in a robust FMCG sale? Why does rural demand remain muted this year as well? and the role of e-commerce in boosting FMCG Sales.
Why a shift towards ‘consumer commerce’ will take center stage in 2023
Some of the aspects that were witnessed in 2022 would be growth drivers in the coming year. For instance, India is strongly positioned for supply chain opportunities backed by strong macroeconomic fundamentals, a skilled labor pool, young demographics, a large English-speaking population, and high levels of consumption.
Rural demand to remain muted this fiscal, expect green shoots in FY24
The third quarter of FY23 is expected to bring good news for FMCG companies in terms of growth in rural demand. Rural demand which was always growing higher than urban has been reporting degrowth in the past few quarters due to inflationary pressures.
India’s Fast Moving Consumer Goods (FMCG) makers confronted twin challenges in 2022: subdued rural demand and inflationary woes. This meant that a bulk of the rural consumers resorted to downtrading -- buying less quantity or cheaper brands -- in some categories.
Representatives of offline retail trade led by the Confederation of All India Traders (CAIT) have called upon the central government to immediately roll out e-commerce policy and National Retail Trade Policy.
Marico expected to post low single-digit Q3 consolidated revenue
FMCG major Marico on Wednesday said that the firm's consolidated revenue will be in the low single digits in the December quarter on a year-on-year basis due to a muted recovery in rural demand amid elevated inflation.
FMCG giant Dabur acquired a 51% majority stake in Badshah Masala
With a Market worth of ₹99,528.81 Cr, Dabur India Ltd. is a large-cap company that operates in the nation's Fast Moving Consumer Goods (FMCG) industry. By the share purchase and shareholders agreement, the firm has stated today that it has acquired a majority stake of 51% of the equity shares of Badshah Masala.
Dunzo, Blinkit, and Zepto new distribution platforms for FMCG majors
Just before the onset of the pandemic in 2019-20, most sectors were beginning to warm up to buying and selling on e-commerce platforms. Launching e-commerce-only products and collections was a far cry. The FMCG sector was the slowest adopter of e-commerce.