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    Seasonal & trading peaks
     

    Retail’s biggest moments demand more than a good plan or a roll of dice – they need flawless execution. If you’re a Sales Director, Category Manager, NAM or CX lead, this is for you.

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    iStock-1704590314Instant Access to Experts - Partners allow you to leverage deep industry knowledge for higher-quality execution and fewer mistakes. 

    iStock-1322220448Innovation & competitive edge – The right partners bring fresh ideas, new technologies, and industry insights, keeping you ahead of the competition.

    iStock-640346640As your brand grows, partners help you scale services up or down effortlessly, whether launching new products, expanding into new markets, or evolving your strategy.

    In today’s fast-moving landscape, brands need access to expertise, agility, and innovation in order to succeed. With access to a good network of partners you gain to top-tier specialists in areas outside of your company’s remit that can give you just that. 

    But if you don't have access, or the sales or customers experience agency you’re working with can't give it to you,  you’re significantly limiting your potential and missing out on opportunities. 

    The challenges for seasonal & trading peaks

    Retailer under-resourcing adds to the pressure of executing plans properly.

     

    You’ve forecasted demand, secured space, and set the right price points. But will your activation deliver at the shelf?

    Seasonal trading peaks are critical commercial moments. But in today’s retail landscape, even the best-laid plans can fall flat without flawless execution on the ground.

    Retailers are under intense financial pressure – teams are leaner, budgets are tighter, and expectations are higher. That’s having a knock-on effect on campaigns and affecting the bottom line, brand reputations and customer experiences.

     

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    Stock isn't where it needs to be

    Cutbacks on replenishment teams mean shelves go unfilled and secondary space underperforms.

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    POS is late, missing or badly executed

    Overstretched store staff are juggling priorities, and activation falls to the bottom of the list.

    non-engaged shopper

    Promotions don’t land on time

    Day-one impact is lost, and shopper engagement drops.

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    Inconsistency across locations

    Planned activity looks great on paper, but what happens in-store is often a different story.

    How does it affect you?

    We understand that every role has a different stake in seasonal or peak trading success. When execution falls short, you feel it fast – in your numbers, your retailer relationships and your customer experience.

    It puts more pressure back on Sales Directors, Category Managers, National Account Managers and CX teams to deliver more, with less.

    But it doesn't have to be like that.

    There is a better way

    Sales Directors

    “You've invested in activation, but it’s not delivering the uplift you forecasted.”

    • Missed targets due to poor in-store execution

    • Lack of visibility on what’s happening at shelf

    • Strain on retailer relationships when things don’t land as planned

    Category Managers
    “Your range and POS aren’t being executed to plan – it’s impacting share.”

    • Planogram non-compliance and missed adjacencies

    • Lost impact from underperforming secondary space

    • Data blind spots making it hard to course-correct in peak

    National Account Managers
    “You're  fighting for seasonal space, but the follow-through isn’t there.”

    • Delayed or incorrect activation in-store

    • Inconsistent execution across store groups

    • Difficulty influencing in a resource-stretched retail environment

    CX and brand experience teams
    “You've mapped out the journey – but it’s breaking down at point of sale.”

    • Shopper disconnect between digital comms and in-store reality

    • Broken brand experiences due to poor execution

    • Negative impact on loyalty and perception

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    Limited capabilities & stagnation

    Agencies without a broad partner network can only offer what they have in-house, meaning brands are confined to a fixed set of solutions. This often leads to generic, one-size-fits-all strategies rather than tailored, high-impact approaches.

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    Lack of fresh thinking & innovation

     Without access to external thought leaders, emerging technologies, and industry disruptors, brands can fall behind in fast-moving markets. An agency with a closed-loop model may not proactively introduce new ideas, causing missed opportunities for differentiation and competitive advantage.

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    Slower adaptation to market shifts

    Markets evolve rapidly, but an agency without external partnerships may struggle to pivot or scale quickly. A strong partner ecosystem ensures access to the latest tools, trends, and expertise, helping brands stay ahead rather than react late.

     

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    Slower adaptation to market shifts

    Markets evolve rapidly, but an agency without external partnerships may struggle to pivot or scale quickly. A strong partner ecosystem ensures access to the latest tools, trends, and expertise, helping brands stay ahead rather than react late.

     

    How we can help you win

    POS stack

    Flawless execution

    National teams delivering over 1.25m store visits and 1.4 million fixtures pa

    From merchandising and POS builds to stock fixes.

    Delivering and activating year round

     

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    Compliance & audit

    Real-time checks on stock, POS, promotions and planograms.

    Drive fixture, price, display compliance

    Validate and bridge the gap between plans and in-store reality

     

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    Rapid response

    Fast, flexible teams tackling issues before they impact sales

    Resolve missing stock, late POS and execution gaps

    Insight led actions, in hours not days

     

    Insight & reporting

    Insight & reporting

    Live data and photo evidence from every visit

    Clear view of performance by store, region or retailer

    Dashboards that track KPIs and prove ROI

     

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    Consistency at scale

    Employed, trained teams with national reach
     
    Reliable high quality execution across all formats and locations
     
    One consistent standard for your brand everywhere
     
     
     

     

     

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    Customer engagement & support

    Trained brand ambassadors supporting staff and elevating in-store experience
     
     

     

     

     

     

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    Future planning & improvements

    Learnings from each peak to refine future activity

    Strategic insight to optimise plans and performance

    Category and channel expertise to strengthen retailer alignment 

     

     

     

    *shipt

    Flexible deployment & solutions

    A range of services to suit your goals, budgets and timelines:

    • Flex – nationwide syndicated team, ready in 72 hours
    • Tactical – bespoke short-term, high-impact deployment 
    • Contract – longer-term, dedicated bespoke solutions
    • *shopt – digitally engaging and incentivising over 17,000 convenience retailers 

     

     

    Clients we've helped

    Our average ROI scores

    Beers / Wines / Spirits

     

    20:1 ROI

     

    General non-food merchandise

     

    8:1 ROI

     

    Soft drinks

     

    10:1 ROI

     

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